Model Recommendation Creation for New Entrepreneur using TOPSIS Method in Bandung Raya

Abstract

The purpose of the research is to help new entrepreneurs make decisions in choosing and opening a business that best suits their needs so that it can facilitate marketing, which will impact increasing product sales, new entrepreneurs. The research method used in this research is a quantitative descriptive analysis that describes facts and information. The decision-making method in this study used the technique for order preference by similarity to ideal solution (TOPSIS). This research uses a case study of the community in the Ngamprah sub-district and will open a business in the Ngamprah sub-district. The results obtained from this study are that new business actors in the Ngamprah sub-district are recommended to take the type of business, for the first order is business in publishing and printing, second place is business in the advertising sector and the order. The third is the architecture business. The use of the method in this study can provide recommendations in decision making to determine new entrepreneurs in Bandung Raya. In addition to providing recommendations for new entrepreneurs, it can be easier to make decisions to determine the business that will be opened.