An analysis of customer’s purchase intention towards the green products and its effect on manufacturing: A statistical approach

Abstract

The study is based on finding the impact of consumer behavior on green manufacturing. The opinion of the consumer has been taken regarding the production of auto components in Delhi NCR. Most of the consumers are not aware of detailed manufacturing processes of the auto components which leads to difficulties in finding the impact of consumer behavior on the production of the products having no direct application. To know the opinion of the consumer, a questionnaire survey is used to observe consumer awareness and its impact on the production of green products. The PLS-PM (partial Least Square-Path Modeling) is used to formulate the structural equation modeling. Its found that the perceived quality and cost of the product influencing consumer behavior and purchase intention towards green consumptions. Some more green initiatives, advertising and promotion, and social welfare also influence the consumer significantly towards the use of green products.